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4 Basics of Thank You Notes

Be real. Be Constant.

1. be prompt

Write a thank you note within 72 hours of the event (deal, meeting, dinner, referral, etc.). Procrastination can lead to missing the opportunity altogether.

2. be professional

Write your note on quality stationery (or in a quality card) using your best handwriting. Consider getting note cards or stationery professionally printed. They can be imprinted with your company's name and logo, your name or monogram, or you could print them with a special picture or drawing you’ve created or licensed.

3. be specific and brief

Specifically identify the event for which you're thanking the individual (Thank you for arranging a meeting with your CEO, Mr. Jones). Explain how the event or gesture is meaningful to you. (Your referral will help us gain an important new customer, and exceed our business goals for the year). Try not to exceed 100 words.

4. be real

You might suggest a future business meeting, an informal lunch, or making contact at an upcoming professional event (let's grab lunch at the XYZ Conference next month). If you have an established relationship, then include a more personal note related to the event prompting the thanks. You might reference a recent personal conversation, mention an upcoming event or recommend a book you know matches the person's interests, or offer a round of golf at your club (come on out to the club with me to show off that new putter). This shows you value the relationship beyond the gesture.





Examples:

Dear Tom,

Thanks for selecting ABC for XYZ Inc.'s marketing needs. I appreciate your confidence in our services and the opportunity to further develop the concepts we discussed.

I'll follow up with you in a couple weeks to get your thoughts on our team's progress.

In the meantime, please call or email if you need anything at all.

Sincerely,

Max Pitch


Dear Jennifer,

Thank you so much for the introduction to Bob Jones at XYZ. I appreciate your confidence in our service. Referrals allow us to focus even more on service (which we love).

I'll see you at the LMN convention in New York next month. Let's make time for lunch.

Best regards,

Maxine Pitch

P.S. What a great seminar! If we can implement just one of those ideas, then we’ll be on the right track.




More From the Gratitude Guide:

4 basics of Thank You Notes | 8 ideas Beyond the Note | Gratitude Guide Download






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